Would You Give a Lorax Dessert for Breakfast?

Last week I began seeing TV ads for kids’ meals from IHOP (a division of DineEquity) tied to today’s release of the family film Dr. Seuss’ The Lorax from Universal Pictures and Illumination Entertainment. The ads tout new menu items, including a pancake stuffed into a waffle cone, topped with blueberry compote and powdered sugar; a version with ham, eggs, and creamed spinach (hence “green” eggs); and a rendition that adds hash browns to the mix. But what’s the caloric content of these breakfast items?

IHOP provides nutritional information on its website, but I couldn’t find the Lorax meals. Patrick Lenow, executive director of corporate communications, looked into the matter and discovered this was an oversight. It’s on the site now.
IHOP is to be commended for taking seriously its mission to educate the public about what it sells. Kudos to them, too, for offering 3 million seeds to children who order the Lorax meals, so small fry can plant trees and apply the film’s pro-environment message to the real world.