Pursuits
VeriFone Enters Retail-Display Ad Market With LIFT Deal
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VeriFone Systems Inc., the largest maker of credit-card terminals, said today it acquired LIFT Retail Marketing Technology Inc. to enter the in-store display advertising market.
LIFT’s digital displays, which sit next to cash registers at gas stations and convenience stores, assess items consumers have in their shopping basket and suggest additional products they might want to buy. The system can increase an average store’s sales by 5 percent, Jennifer Miles, a VeriFone executive vice president, said in an interview.