Lego Outgrows Hasbro, Mattel as ‘Star Wars’ Sets Boost Profit
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Lego A/S, Europe’s biggest toymaker, boosted profit and market share last year to outgrow its main competitors, helped by sales of building-block sets based on “Star Wars” and “Harry Potter” themes.
Net income jumped 12 percent to a record 4.16 billion kroner ($747 million) in 2011, the Billund, Denmark-based company said today in a statement. Revenue rose 17 percent to 18.7 billion kroner.