How Brad Gruno Ended in the Chips

A failed telecom executive fights his way back to success with his healthy veggie snacks
Brad's Raw Chips, founded by Gruno in 2008, are sold in 500 grocery stores nationwide. Last year sales exceeded $2 million Photograph by Christopher Leaman for Bloomberg Businessweek

Brad Gruno used to eat steak. “I was living the fast life, the American corporate diet,” says Gruno, 52, a former president of a multimillion-dollar, Atlanta-based fiber-optic cable company. But with skyrocketing cholesterol and the accumulated stress of losing his company following the 2001 dot-com crash, he knew his lifestyle needed a radical makeover. “Forty pounds overweight, depressed, I had just lost all this money—what am I going to do?”

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