Pursuits

Bailey Brand Consulting's Vehicular Headquarters

Bailey Brand Consulting's vehicular headquarters
The former London double-decker is decked out in ads for tea company Twinings, a Bailey Brand clientPhotograph by Ian Allen for Bloomberg Businessweek

In 1999, when Chris Bailey, president and chief executive officer of Bailey Brand Consulting, based in Plymouth Meeting, Pa., wanted to add a mezzanine with a library to his new office building, he encountered a local zoning obstacle. “The code of the township said that if we added more square footage,” says Steve Perry, Bailey’s creative director, “we also had to add more parking spaces outside.”

The climate-controlled Airstream trailer houses Bailey's data-storage equipmentPhotograph by Ian Allen for Bloomberg Businessweek