Nokia Offers Cheaper Windows Phone to Nip Android Expansion
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Nokia Oyj, the world’s third-largest smartphone maker by shipments, will sell a Windows Phone priced at 189 euros ($254) in the second quarter to capture first-time users against similar devices powered by Google Inc.’s Android.
The Lumia 610 will be 30 percent less expensive than Nokia’s current cheapest smartphone running Microsoft’s Corp.’s Windows platform. The device will be targeted at young people to hook them to the company’s new platform. Nokia also announced a high-resolution camera phone as it returned to the Mobile World Congress in Barcelona, Europe’s biggest wireless show, with its first product introduction in three years.