How to Get into TED? It's Like Applying to College—Again and Again

Kate Brodock spent nearly a decade getting into the famed gathering for techies. For presenters, it's even harder
Illustration by Bloomberg Businessweek

How hard is it to get into TED? Even at a cost of $7,500, the Technology, Entertainment, Design idea-fest, which begins Tuesday in Long Beach, Calif., is always oversubscribed. Organizers carefully vet applications to choose the 1,350 who get in.

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