Google Poised to Overtake Facebook in U.S. Display Ads Next Year
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Facebook Inc. will lose its lead to Google Inc. in U.S. display-ad revenue next year as the social-networking service’s advertising growth slows, according to research firm EMarketer Inc.
Google will grab 19.8 percent of the market in 2013, generating $3.68 billion, while Facebook will attract 17.7 percent, or $3.29 billion, New York-based EMarketer estimates. Facebook had taken the lead from Yahoo! Inc. last year, and it should maintain its edge through 2012 in the market, which includes ads with pictures, videos and other visual elements.