A Surprise in Every Birchbox

Delivering monthly boxes full of samples is the latest startup fad

Last fall Stephanie Niezgoda went online and signed up for Birchbox, which sends her a box of beauty product samples for $10 each month. The 22-year-old engineer was wowed by the expensive moisturizer she received in a recent shipment and decided to switch away from her longtime favorite brand, Clinique. The new one “costs $125, and I normally spend $20,” she says.

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