Airbus to Seek Alliances as Rivals Try to Sell Big Planes
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Airbus SAS, the world’s largest commercial planemaker, will try to forge ties with companies seeking to break into the market for large airliners because there isn’t enough room for six competitors, an executive said.
The manufacturer’s current strategy of “making life difficult” for aspiring entrants may evolve over time, said Frederic Pochet, Airbus vice business for development and cooperation.