Jeremy Lin Propels Knicks’ Sales as MSG Shares Climb to Record

Jeremy Lin’s one-week rise from backup to the National Basketball Association’s Eastern Conference Player of the Week helped drive shares in his boss, Madison Square Garden Co., to a record high and produced the league’s best-selling jersey.

Since the beginning of the weekend, the Modell’s Sporting Goods Inc. outlet on 34th street and Broadway in Midtown Manhattan, near the Knicks’s home court, has run through multiple shipments of Lin gear, including his No. 17 jersey and T-shirts celebrating “Linsanity,” the catch phrase adopted by the team since the Asian-American Harvard University graduate led the club to a season-best five straight wins in eight days.