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Wharton Opens West Coast Campus in Search of Startup Appeal

The University of Pennsylvania’s Wharton School, the 131-year-old business school in Philadelphia, is counting on a new West Coast campus to raise its high-tech profile.

For a decade, the school operated a little-known San Francisco outpost in the former headquarters of Folgers Coffee. The new site, a block from the Bay Bridge, is 37,000 square feet (3,440 square meters) and more closely resembles the area’s Internet startups, with high ceilings, exposed brick and the latest videoconferencing equipment.