Valentine's Day: It'll Cost You

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By Matthew Philips

February 10, 2012 at 1:31 AM UTC

This article is for subscribers only.

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This article is part of the February 13, 2012 issue of businessweek.

Valentine’s Day spending is expected to hit $17.6 billion this year, the highest ever. Below, a look behind the prices of some popular treats. Hint for bargain hunters: You may want to skip the roses. Retail prices rise as much as 200 percent in the lead-up to Valentine’s Day.