This Man Wants to Kill QR Codes. Can He Do It?
This article is for subscribers only.
Herbert Bay doesn’t like QR codes very much. He’s not alone, of course: The glitchy glyphs, generally a clumsy way to link physical media to the Web, are regarded by many [] as the ugliest thing in black and white since D.W. Griffith’s Birth of a Nation.
Yet they have proved remarkably popular with publishers, advertisers, and Web consultants desperate to find gimmicks that can add interactivity to analog media.