Toyota Seeks U.S. Low-Cost Hybrid Hit Where Honda Fell Short
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Toyota Motor Corp., the biggest seller of gasoline-electric autos, wants to spur U.S. demand for its hybrids with a smaller, cheaper version of the Prius, a goal that eluded Honda Motor Co. with its Insight.
Toyota wants to sell as many as 40,000 units this year of the subcompact Prius c that goes on sale in March, Bob Carter, group vice president for U.S. sales, said in an interview. That would be double the best annual sales Tokyo-based Honda has had in the U.S. for its low-priced Insight hybrid.