MBA Essay Questions That Put Applicants in the Spotlight

In an effort to better determine which applicants will best fit in on campus, business schools are turning to nontraditional MBA admissions essay questions. The purpose is to garner information beyond the usual résumé, work experience, and leadership potential featured in the rest of the application. And it doesn’t hurt that these more personal questions call for more interesting and creative responses that capture the attention of the admissions committee members reading them.

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