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Apple May Introduce Television Called ITV, Jefferies Says

Apple Inc. may announce a television product called the iTV as video content becomes the iPhone maker’s next major focus, according to a Jefferies & Co. analyst.

User-generated video from customers who use iPads and iPhones as recorders may also play a role, giving Apple “the ability to leverage content into a YouTube-like model,” the analyst, Peter Misek, wrote in a note today. Misek, who in the note gave no time frame for the product announcement, recommends buying Apple shares.