Sony’s Hirai Must Tackle TV Unit With $2.3 Billion in Losses
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Incoming Sony Corp. Chief Executive Officer Kazuo Hirai’s biggest challenge will be to solve a puzzle that bedeviled Howard Stringer for eight years: how to make money selling televisions.
Japan’s largest electronics exporter said yesterday that Hirai, 51, will succeed Stringer, 69, in April. Sony’s TV business may lose 175 billion yen ($2.3 billion) this fiscal year, adding to the 480 billion yen in losses since 2004.