Pursuits
L’Oreal’s ‘Exaggerated’ Rachel Weisz Ad Banned by U.K. Watchdog
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The U.K.’s Advertising Standards Authority banned a L’Oreal SA advertisement for being misleading, the second time in six months the watchdog has cracked down on ads by the world’s largest cosmetics company.
The two-page print ad for L’Oreal Paris Revitalift Repair 10 face cream, featuring a digitally retouched image of actress Rachel Weisz, “misleadingly exaggerated” the product’s performance in relation to its claims, the ASA said today in a statement, adding that the ad cannot appear in its current form.