Pursuits
Rolls-Royce Sells Out Dragon Phantom as Easing China Growth Seen
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Bayerische Motoren Werke AG’s Rolls-Royce sold out a $1.2 million Year of the Dragon Phantom model introduced to lure buyers in its biggest market of China, where the company predicts growth will be less “explosive” in 2012.
Chinese customers want highly bespoke cars with features such as drink cabinets and embroidery, Rolls-Royce Motor Cars Chief Executive Officer Torsten Mueller-Oetvoes said today. To meet demand, the company will add dealerships in mainland China’s so-called second-tier cities, adding to the 14 it has in Greater China including Hong Kong, the city with the highest density of Rolls-Royce drivers in that region, he said.