Toyota Looks to Small ‘c’ to Reach U.S. Record Prius Sales
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Toyota Motor Corp., the biggest seller of gasoline-electric cars, said U.S. Prius sales will climb more than 60 percent to a record this year, helped by the introduction of a smaller version of the hybrid hatchback.
Deliveries of cars bearing the Prius name should exceed 220,000, Jim Lentz, president of the U.S. sales unit, said yesterday. He spoke at the North American International Auto Show in Detroit, where Toyota showed the subcompact five-door Prius c that goes on sale early this year, priced below $19,000 and offering 53 miles (84.8 kilometers) per gallon in city driving.