Warner Bros., leading a push to spur movie purchases by delaying the availability of DVD rentals, is running into resistance from two of its biggest customers.
Dish Network Corp.’s Blockbuster, the largest U.S. movie-rental chain, and Coinstar Inc., operator of the Redbox DVD kiosks, are pushing back against the Time Warner Inc. film unit’s efforts to make consumers wait 56 days before they can rent the latest releases. The current delay for Redbox is 28 days after a DVD goes on sale to the public.