Web-Name Expansion Should Have ‘Do Not Sell’ List, Ad Group Says

A Web-expansion program that may add hundreds of top-level domains such as .apple and .nyc to the Internet needs a “Do Not Sell” list to protect brand names, an advertising group said.

Companies and organizations should be able to register their brands at no cost on a temporary list in a first round of applications for new domains beginning Jan. 12, the Association of National Advertisers wrote in a letter today to the nonprofit group that manages the Internet’s address system.