Netflix Aims for Millions of Web TV Users in U.K., Ireland

Netflix Inc. forecast it will attract millions of subscribers within a few years to the Internet film and television service it started in the U.K. and Ireland today, taking on Amazon Inc.’s Lovefilm.

The video-streaming service will offer films and TV programs such as “Top Gear” and “90210” from broadcasters and studios including Disney U.K. & Ireland, the BBC, CBS and Miramax, Netflix said today. The company expects to add millions of users with the offering, Chief Executive Officer Reed Hastings said in an interview.