Romney’s Tie Costs $75 a Vote to Santorum’s $10: BGOV Barometer
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Rick Santorum almost tied Mitt Romney in Iowa’s caucuses while being outspent 7 to 1 on television, showing that old-fashioned retail politics still works in the Hawkeye State.
The BGOV Barometer indicates Romney and his supporters spent an estimated $2.3 million on TV advertising in Iowa, which comes down to $75.44 for each of the 30,015 votes he garnered in the Jan. 3 caucuses. Santorum’s backers spent $303,570 for TV ads on his behalf, or $10.12 for each of his 30,007 votes.