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Montblanc Watches Set to Outsell Pens With China Growth: Retail

Montblanc, which has made fountain pens for more than a century, sees the writing on the wall.

The Cie. Financiere Richemont SA unit is tapping a surge in demand for high-end watches to offset slower growth in the brand’s traditional writing-instrument business. The shift reflects Montblanc’s broader transformation over the past decade into a luxury-goods company.