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Sex Toy Designer Screaming O Pushes Past Novelty Shops into Walgreens Aisles

(This story has been corrected to change the description of the deal in the third paragraph to show it was a licensing deal, not a distribution deal.)

When Justin Ross first showed Keith Caggiano his business plan in 2005, Caggiano thought he was joking. Inspired by a Brazilian girlfriend, Ross, a former portfolio manager at New York City hedge fund Millennium Partners, wanted to start a sex toy distribution business.