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Microsoft Shrinking Margins Loom as Cloud Push Lifts Costs: Tech

Microsoft Corp.’s push into cloud computing will help the company compete with Google Inc., Apple Inc. and Inc. It also will hurt profit margins.

The company’s cloud software lets corporate customers pay a subscription to do things like manage spreadsheets and corporate websites with software stored and run on Microsoft’s servers. The new services also help users view TV shows and edit photos on the Web.