Zynga’s Pincus Tries to Keep ‘That Startup Feeling’ After IPO

As Zynga Inc. shares began trading in New York yesterday, hundreds of the company’s employees gathered to mark the occasion in the atrium of their San Francisco headquarters.

Zynga Chief Executive Officer Mark Pincus said he arranged the ceremony -- Nasdaq’s first initial public offering bell-ringing in San Francisco -- to help staff feel invested in the IPO process. Moments later, the crowd dispersed.