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Banks Wooing Wealthy Women CEOs Say This Time Is Different

About 75 women executives streamed up the marble staircase of the Harold Pratt House on Park Avenue in New York last month to a ballroom with cathedral ceilings and antique chandeliers.

They were attending “Women Unscripted,” the second in a series of events put on by San Francisco-based Wells Fargo & Co. aimed at attracting and retaining women executives as clients. Instead of focusing on financial planning or products for women, there was a presentation by Saj-nicole Joni, who advises chief executive officers as president of Cambridge International Group. After the discussion there was a chance to mingle at a wine tasting in the adjacent library.