Alain Rossmann's Klip, a Twitter for Videos

As Tiger Woods teed off at the Australian Open on Nov. 9, a spectator calling himself JayWalkar used Klip, a new iPhone app, to film the powerful drive down the fairway. Less than a minute later, Alain Rossmann, Klip’s 55-year-old founder, was watching the video on his own iPhone in Palo Alto, Calif., and marveling at how small the planet had become. “We’re moving to a world where everything is captured and everything is shared in real time,” Rossmann says. “Our entire history will be chronicled in a mosaic of video.”

Rossmann created his latest company to assemble that video mosaic and allow people to choose the pieces they want to see. Introduced in the Apple App Store in September, Klip is a little like a Twitter for videos of one minute or less, without all the text. Members specify topics they are interested in and users they want to follow and launch a constant stream of video, as well as additional recommendations they might enjoy. Recent clips showcase elephants in Saudi Arabia and an abandoned tube stop in London.