Hyundai Emulates VW Market Share Gaining Super Bowl Ads: Cars
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Hyundai Motor Co. is taking a page from Volkswagen AG’s Super Bowl playbook.
The South Korean automaker wants to “turn the needle a little bit in the direction of more entertainment,” John Krafcik, chief executive officer of Hyundai’s U.S. unit, told reporters last month while outlining plans for NBC’s Feb. 5 broadcast of the championship game of the National Football League. “We’d like a little bit more memorability.”