Hollywood Said to Court Amazon in Bid for Online Film Sales

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Hollywood studios, working to spur purchases of films and TV shows, are in talks to bring Amazon.com Inc. back into their online system called UltraViolet, people with knowledge of the situation said.

Discussions between Amazon and studios including Sony Corp. and Time Warner Inc.’s Warner Bros. center on plans to roll out the shared method for storing and watching films on products such as the Kindle Fire tablet and Blu-ray players, said one of the people, who wasn’t authorized to speak publicly.