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Apple Loses Mobile-Ad Market Share to Google, Millennial Media

Apple Inc. is losing ground to Google Inc. and Millennial Media Inc. in the U.S. mobile-advertising industry this year, according to research firm IDC.

Google, which leads the market, will see its share rise to 24 percent from 19 percent in 2010, said Framingham, Massachusetts-based IDC. Millennial’s slice will climb to 17 percent from 15 percent, and Apple will decline to 15 percent from 19 percent, IDC said.