Italians Pass on Prosecco in Worst Christmas Since WWII: Retail
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Instead of prosecco and panettone, Italy’s Christmas will feature house wine and tighter belts as the country faces its worst holiday season in 60 years.
“Consumers just don’t have faith in tomorrow,” said Pietro Giordano, secretary general of Rome-based consumer group Adiconsum. Sales over the Christmas period may decline as much as 15 percent from a year ago, the biggest drop since World War II, Giordano said in a telephone interview.