Pursuits
Toyota Seeks to Transform ‘Not Fun’ Image With New 86 Coupe
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Toyota Motor Corp. introduced its new 86 coupe yesterday, betting that the 200-horsepower sports car will widen the Japanese automaker’s appeal beyond its best-selling Camry sedan and Prius hybrid.
The rear-wheel-drive 86, which has a top speed of 230 kilometers (142 miles) an hour, will be available in the northern hemisphere spring next year, according to the Toyota City, Japan-based company. The price will be pegged to a college graduate’s starting salary to attract young buyers, said Tetsuya Tada, the car’s chief engineer.