Wandell Leads Harley’s Comeback as Mulally on a Motorcycle: Cars
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Keith Wandell is trying to do at Harley-Davidson Inc. what Alan Mulally did at Ford Motor Co.
Both were brought in as chief executive officer from outside the company -- even from a different industry. Neither owned a vehicle made by the company he took over. When they got their new jobs, they cut fixed costs in labor contracts so the company could respond better to downturns. They also shed brands that detracted from the one that shares the company’s name.