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EBay Targets Shoppers Who Want to Buy Products Shown on TV

Steve Yankovich is engrossed in a televised hockey game between the Chicago Blackhawks and the Vancouver Canucks. Though he’s a hockey zealot, he cares less about the score than the attire of Ryan Kesler, a Canuck center.

“See his jersey?” the EBay Inc. executive said, pointing to a TV that almost covers a wall of his office. As he talks, the uniform pops up on a tablet computer in front of him, along with vintage sportswear and tickets to upcoming games -- all available for purchase.