Where’s My Water?, the new mobile game from Walt Disney, stars Swampy, an alligator who lives in an underground sewer. The googly-eyed reptile likes to lounge around in his subterranean bathtub while he scrubs his back with a brush. Players swipe their fingers across an iPhone screen to guide water into his tub while dodging toxic sludge and collecting rubber duckies as prizes.
With the 99¢ app, also available for the iPad, the House of Mickey is attempting to do something it has never done before: spin a multimillion-dollar franchise out of a character that made his debut on a 3.5-inch screen.
