Pursuits
Wal-Mart Beats Target, Amazon With Lower Online Toy Prices
This article is for subscribers only.
Wal-Mart Stores Inc. has lower online prices on a selection of toys this month than Target Corp.’s website and Amazon.com Inc., according to a Bloomberg Industries analysis.
Prices for a group of about 80 toys including Hasbro Inc.’s Easy-Bake Ultimate Oven and Leapfrog Enterprises Inc.’s Leap Pad Explorer are 1.8 percent higher at Target and 0.7 percent more expensive at Amazon, according to a report led by Poonam Goyal, a Bloomberg Industries analyst. Wal-Mart’s toys also were cheaper than those on the websites for Toys “R” Us Inc. and Sears Holdings Corp.’s Kmart, according to the Nov. 9 survey.