Yahoo, Microsoft and AOL Forge Display-Advertising Accord
This article is for subscribers only.
Yahoo! Inc., Microsoft Corp. and AOL Inc., the three largest Web portals in the U.S., formed a partnership that lets advertisers buy ad space on the sites using a single exchange.
The agreement is aimed at making the buying process easier and boosting demand for display advertising, such as banner ads, the companies said today in a statement. The new service, which will be offered through Yahoo and Microsoft initially, should be available by early 2012.