`Call of Duty’ Begins Eighth Tour in Test of Holiday Dominance
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Activision Blizzard Inc.’s “Call of Duty” video-game juggernaut may sell more copies today with the new “Modern Warfare 3” installment than its biggest holiday competitor, “Battlefield 3,” did in one week.
The eighth “Call of Duty” may sell as many as 6 million copies in 24 hours starting today and 18 million units by Jan. 1, Arvind Bhatia, a Sterne Agee & Leach Inc. analyst in Dallas who recommends buying Activision shares, said. Electronic Arts Inc.’s latest “Battlefield” went on sale Oct. 25 and sold an estimated 5 million units worldwide in its first week.