Yahoo! Inc., the U.S. Web portal that is exploring strategic options, agreed to buy Interclick Inc. for $270 million in cash to help advertisers reach online users with more targeted messages.
Interclick stockholders will get $9 a share, Yahoo said today in a statement. That’s 22 percent more than the closing price yesterday of New York-based Interclick, which assists companies in marketing to customers based on their online behavior. The tender offer is expected to close by early 2012.