Accor Lets Ibis Offer Prada Hint in Budget Hotel Battle: Retail

Budget hotels don’t have to feel cheap, the French owner of the Ibis chain says.

Accor SA, Europe’s largest hotel company, is upgrading mattresses, pillows and digital access as consumers demand designer amenities across the price spectrum. Chief Executive Officer Denis Hennequin, who joined the Paris-based company from McDonald’s Corp. in January, is taking cues from retailers Hennes & Mauritz AB, Ikea and Fast Retailing Co.