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Ferrari Adds Cashmere for Drivers Demanding Unique Dress: Cars

Ferrari SpA has begun offering personal touches like cashmere-covered seats and gold-colored exteriors for customers who find that cars like the $410,000 620-horsepower 599 GTB aren’t quite special enough.

The “tailor made” personalization program, which started last month, aims to add 20 percent to 60 percent to the price of a car as the Fiat SpA unit looks to pad profit after capping deliveries, according to the Maranello, Italy-based company.