Outside the Lines

Bruce Hall
Beer vendor, Pittsburgh Steelers and Pirates
Age: 41
Pay: $175 to $300 per Steelers game; $50 to $150 at Pirates games. He works on commission
“The Miller Lite guys might sell a little more than me, but I can usually hang with them. Bud Light does pretty well for football. Twenty-some years ago, nobody cared about the brand. It was always just ‘Beer here. Beer here.’ Now people want their Miller Lite, their Bud Light, their Yuengling.”

Dr. Deborah Graham
Psychologist, GolfPsych, Boerne, Tex.
Age: 57
Pay: $195 per hour; billed close to $8,000 last month
Clients: Mark Calcavecchia, Lee Janzen, Yani Tseng
“A good mental pre-shot routine is not how many waggles you do or how many steps you take. We have to get golfers out of their left brain, which is the thinker, the analyzer, the critic, to their right brain, which is the artist, the athlete.”