Pursuits

BMW Expects to Maintain U.S. Luxury Sales Lead Going Into 2012

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By Tim Higgins

October 20, 2011 at 4:01 AM UTC

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Bayerische Motoren Werke AG, poised to become the best-selling luxury brand in the U.S. this year, can keep the spot in 2012’s first quarter as it introduces its redesigned 3-Series sedan.

“We have a window to stay No. 1 in the first quarter,” Ludwig Willisch, who took over BMW’s North American operations Oct. 1, said in an interview yesterday in New York. “Our model lineup is broad. We have a lot of opportunities to get there.”