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Microsoft Phones to Get More Marketing, Sales Incentives

Microsoft Corp., trying to reverse disappointing sales for its Windows Phone, is counting on Samsung Electronics Co. and other manufacturing partners to step up retailer incentives and boost in-store promotions.

Both Samsung and HTC Corp. have committed to increasing marketing budgets for the phones, said Andy Lees, president of Microsoft’s mobile unit, in an interview. While manufacturers will determine how the money is spent, some of it will probably go toward spurring retail staff to tout Windows Phone models, he said. New handsets with the new Windows Phone 7.5 will go on sale in the coming weeks, Lees said.