In dozens of rural villages in China’s western provinces, one of the first things primary school kids learn is what helps make their education possible: tobacco. The schools are sponsored by local units of China’s state-owned cigarette monopoly, China National Tobacco. “On the gates of these schools you’ll see slogans that say ‘Genius comes from hard work—tobacco helps you become talented,’” says Xu Guihua, secretary general of the Chinese Association on Tobacco Control, a privately funded lobbying group. “They are pinning their hopes on young people taking up smoking.”
Anti-tobacco groups say efforts in China to reduce sales, including a ban on smoking in public places introduced in May, have been hampered by light penalties, a lack of education about the dangers of smoking, and the fact that the regulator, the State Tobacco Monopoly Administration, also runs the world’s biggest cigarette maker.
