Publicis Said to Win Ferrero Deal for at Least $470 Million
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Publicis Groupe SA, the third-largest advertising agency, won a marketing account from Italian chocolate-maker Ferrero SPA valued at 350 million euros ($470 million) to 400 million euros annually, said a person with direct knowledge of the matter.
The deal covers advertising and marketing business in Italy, Spain, France, Portugal, Belgium, the Netherlands, Greece and Turkey, said the person, who declined to be identified because the contract hasn’t been announced yet.